© 2023 by Gina Paige

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November 8, 2017

November 7, 2017

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Making Myself At Home

November 8, 2017

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November 7, 2017


“When I think of home, I think of a place where there is love everlasting.”- The Wiz, Stephanie Mills


I love being home. I enjoy the freedom to work from anywhere but early in my career too much flexibility had me addicted to watching shows like Court TV and Martha Stewart. It may sound lame, but ultimately proved profitable! I kept thinking, Martha’s crafts are interesting but also bland. At the same time, my friends were starting their families. So, I decided to take some of the things that Martha created, and put my own twist on them to make unique gifts for my friend’s baby showers. My handmade gifts were so well received that people were like, “You should do this full time.” That’s when my post corporate entrepreneurial wheels began to turn. I knew I had something.  


I started small, talking to friends and learning more about the products. It didn’t take long to apply my knowledge in sales and marketing to the new mother consumer I got from working at Baby Magic, and A Pea in a Pod, to start selling my personalized baby clothes at street fairs in New York, under the banner of Paige & Charming. I embellished tee shirts, pants, blankets, socks and leggings by adding appliques, crystals, rocks, and sometimes I tie-dyed them.  The business was profitable, but it was some serious work. I found myself like a zombie. Entrepreneurship is exhausting. When I met Rick, I was looking for a better idea and a better partner to help manage the work of owning a business with freedom and more balance.  Thirteen years later, my journey to leading African Ancestry started with the simple question, how can I apply my knowledge to help Black people?


The point:

Listen to your inner voice and apply your skills to what interests you.


Integrate your passion into your purpose. My idea for baby clothes came from my life. Inspire yourself.


My tips for selecting a business partner:

  • Do you share the same values?

  • Are your personalities compatible? Complimentary?

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